SOTO Campaign
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Consulting
Development
Campaign Spotlight: Sriniketan - Priyo Puja Sale - SOTO Campaign
Location: 8 Stores in West Bengal Scope: Digital Awareness, Footfall Increase, Offer Promotion Duration: 15th August 2023 - 20th August 2023 Objective: DMS took on the challenge to create widespread awareness about the Priyo Puja Sale at Sriniketan's 8 stores and boost in-store foot traffic. The goal was to effectively communicate the offers and attract customers during the campaign period.
Approach: Strategic Digital Promotion: DMS executed a targeted digital campaign utilizing a variety of platforms and engaging content to reach the target audience effectively. SOTO (See One, Try One) Campaign: A key strategy involved the innovative SOTO campaign, encouraging potential customers to experience the products in-store, enhancing the overall shopping experience. Achievement: Following the impactful SOTO campaign, Sriniketan witnessed remarkable success. The Return on Ad Spend (ROAS) for the campaign reached an impressive 22x across all outlets, demonstrating the effectiveness of the digital strategies employed by DMS. Client: Sriniketan Fashions Limited Year: 2023-24 Join Us in Transforming Retail: Sriniketan Fashions Limited entrusted DMS to elevate their campaign, and the results spoke for themselves. Ready to enhance your brand's presence and boost sales? Contact us today, and let's craft a digital strategy tailored to your unique needs. Elevate your brand with DMS - where campaigns meet success.
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